The Designs Behind Fresh Love

Every Fresh Love design comes back to two things: the word Fresh and a heart. Here's what you'll find in the shop.

What are the varsity designs?

• FRESH in an arch: big college-style letters curving over a heart with Love inside it.
• Three colourways: soft pink, a pink outline with a hot-pink heart, and navy letters over a red heart.
• Why they work: a clean, sporty look that goes with almost everything.

What is the FRESH LOVE heart design?

• One line of letters: FRESH LOVE in bold block capitals.
• The heart: the O in LOVE is a heart.
• The colour: a bright pink that stands out on black and on white.

What about the fawn?

• The fawn: a cartoon fawn with big eyes, mid-skip, wearing a chunky silver chain with a little fruit charm.
• The winter version: the same fawn in the snow between two pine trees, with a snowflake on the chain.
• The lettering: both carry Fresh Love in round, bubbly letters underneath.

Is there more?

• The rings: the letters of FRESH in five linked rings of blue, yellow, black, green and red, with LOVE underneath.
• TRIPLE THE LOVE: three crayon-style hearts in orange, purple and blue over outlined letters.

Which one is yours?

Every design comes on hoodies, crewnecks, tees and long sleeves, plus kids' and youth sizes. Shop every Fresh Love design.